Thoughts and notes from my work with Innovation and Experience Design
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Blog

A blog that collects my thoughts around Social Business, Design Thinking, Leadership, Social Media, Marketing, Advertising, Employee Advocacy and Service Experience Design.

The Thing Nobody Tells You About Employees On Social Media
Be warned: What I am about to tell you about Employee Advocacy programs requires courage, guts and it will be tough to swallow. So if you are not up for it, if change is not your game, stop reading and go and find some lame five-bullet-post on how to enable Employee Advocacy on social media at your company. If you are up for a dose of reality and believe in driving change, then continue reading. You owe it to your customers, yourself, but most importantly to the very people you are working with, the people you serve, to understand what is necessary if you want your employees to engage authentically on social media.
What Makes A Leader

I have realized through my experience working at one of the biggest tech companies and social businesses in the world and consulting with other amazing organizations that many take a technology-first approach. The result from that is inevitable – failure! Social Business is less about the newest technology trend and more about getting closer to your constituencies – customers and employees. My point being that to succeed in this new consumer revolution organization should look inwards and establish an environment in which trust thrives. When you have trust and you get that trust in place throughout the organization, people are empowered and free to do great things on behalf of the brand.

Data Is What Your Social Employee Program Is Missing

Companies are realizing that activating employees to become advocates on social networks can become a considerable competitive advantage, yet many are still very immature in their approach.

There can be no doubt that the new hot topic in the Social Business category is Employee Advocacy; the activation of employees as brand advocates on social media. Just take a glance at the agenda from this year’s big industry conference hosted by Social Media Today or at the compiled list of vendors in the market created by industry expert Chris Boudreaux. As I am sure Chris’ research will show, many of the companies offering solutions geared towards the employee advocacy space focus mainly on two aspects: content and measurement.

How Growth Hacking Is Changing The Future Of Marketing With Google Leading The Way

The launch of Project Ara by Motorola/Google shows how growth hacking is going to forever change the business model behind not just digital products, but hardware and physical products too

On Monday October 28 Motorola launched Project Ara – a free, open hardware platform for creating highly modular smartphones. Think of like sophisticated LEGO bricks that you can use to customize and build your very own smartphone, tailored to your needs for a particular day. Be it that you need an extra battery, a better camera, a gaming keyboard or something never before seen on smartphones that generally try to appeal to the masses and not the niches.

How Do You Get Social Media Experts To Promote Your Product?

Uber has the answer

First a bit of background. From Sunday Sep. 15 – Tuesday Sep. 17 Social Media Today’s big event of the year the Social Shake-Up 2013 is happening in Atlanta, GA. I have the pleasure of attending the event, which features a really capable line-up of forward thinking people and companies that is sure to drive everyone with an interest in the future of social business to the W hotel.

Now what does this has to do with Uber?

The Digital Generation And Its Game Rules

On April 16th I read a post on Wired.com, Meet the First Digital Generation. Now Get Ready to Play by Their Rules and I have found myself coming back and rereading it numerous of times during the last couple of weeks. Why? Because it gives me a chance to reflect on my very own digital behavior as well as a quite unique insight into the mind of my generation. The first generation born into a world that has never not known digital life and so never had to adjust to it.

Don't Let Digital Darwinism Put You Down

Digital Darwinisme, et begreb opfundet af Brian Solis, opsummerer en af de største forandringsdrivers i øjeblikket, nemlig ændringen i vores forbrugeradfærd: “Digital Darwinism is the evolution of consumer behavior when Society & Technology evolve faster than your ability to adopt.” Denne ændring i forbrugeradfærd påvirker i høj grad også måden, vi agerer på i en professionel sammenhæng.

Why Aren't We Using Our Most Valuable Marketing Asset? (in Danish)

OVERSER VI VORES VIGTIGSTE MARKETINGSAKTIV?

Lad mig starte med fem bullets, som jeg mener, beskriver den virkelighed, vi lever i som marketings- og kommunikationsfolk.

  • Der er en stigende kommerciel-støj
  • Forbrugerne er kritiske med deres medieforbrug. De tilvælger og fravælger bevidst medier
  • Relationship Marketing og personlige relationer er blevet vigtigere for forbrugerne
  • Arbejdsliv og privatliv konvergerer
  • Beslutninger er i stigende grad drevet og påvirket af sociale medier

Ovenstående stammer fra et interview om købsadfærd med Per Palmkvist Knudsen, CIO, JP/Politikens Hus.

Krydr så det med, at 68% af CMOs verden over ikke ved, hvordan de skal håndtere sociale medier og 65% ikke er klar til håndtere multichannel consumerism, og vi står med nogle seriøse udfordringer.

Hvad betyder det så for os? 

What Is Digital Influence And Why Do You Need To Care? (in Danish)

Hvorfor skrive om digital indflydelse?

Af den simple årsag, at vi lever en større og større del af vores liv online på sociale medier og netværk. Internettet er for alvor blevet socialt – vi skaber, deler, læser og diskuterer – alt fra verdensomspændende protester til navlepilleri. Alt den data er “social”, og hvad enten vi vil det eller ej, så bliver vores digitale footprints gemt og lagret. Det har skabt muligheden for at måle, hvordan almindelige menneskers handlinger påvirker andres adfærd – en ting som man altid har vidst fandt sted, men som ikke har været muligt at måle, før vores adfærd blev digitaliseret. Det har skabt en ny type af influencers, som tidligere var domineret af kendisser.

Have We Misunderstood Digital Influence? (in Danish)

For et par uger siden dukkede et interessant værktøj op; Status People’s Fake Follower Check. Et værktøj der eftersigende kan afgøre, om en person på Twitter har en masse fake followers.

Hvad betyder fake så?

Ja det kan enten være, fordi vedkommendes profil bliver fulgt af såkaldte Twitter Bots, eller fordi personen har købt sig til 1.000 followers for $14 – det er nemt, prøv blot at google: “buy twitter followers“.

Hvorfor vil nogen købe followers?

Svaret er simpelt; prestige, indflydelse, kært barn har mange navne. På overfladen ligner en person, der har 100.000 followers en person med masser af indflydelse, og som må have noget interessant at sige, ellers ville så mange vel ikke følge ham? – så “ham må jeg heller selv følge”.

Jeg er i dag blevet gjort opmærksom på et eksempel, hvor man kan rejse sig selv spørgsmålet, om vores syn på digital / online indflydelse ikke er forsimplet.