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A blog that collects my thoughts around Social Business, Design Thinking, Leadership, Social Media, Marketing, Advertising, Employee Advocacy and Service Experience Design.

Clever post by Undercurrent on how short-term priorities can actually help us change our organizations

Kasper Risbjerg

This is a few thoughts on a brilliant post by Undercurrent on how to get organizations to adopt a mindset of continuous change. You can read it on Medium.

At Undercurrent, they like to think about change as a three-legged race — in which you tie a short-term project to a long-term change objective. The project, a mobile app for instance, is a need to have — it has to ship this year in order to keep WonderWorld competitive in the marketplace. What if you asked the team responsible for it to work in a new way that aligns with our future? What if you empowered, incentivized, or even mandated that they… operate as a self-organizing team? When teams start working in a new way, mindsets change and behavior spreads.

Sometimes I dream...

Kasper Risbjerg

Sometimes I catch myself dreaming that every company would be like Barry-Wehmiller and that every leader would be like Bob Chapman

Spend the next 4 mins. in the company of Bob Chapman and you will learn more about leadership and people than any book (and the majority of executives) could ever teach you. 

Imagine how our world would look like if people inside organizations actually worked together as a team - a family - trying to achieve the same goal, without the fear of suddenly be let go if other options exist. Too often executives are fixated on managing people by the numbers, because they lack the knowledge needed to understand basic human behavior. For as Bob says, even though during layoffs not everyone is laid off, the collateral damage is paramount, but short-sighted executives do not realize this.

Leadership and character is shown in tough times, not good.

Why Gallup Was Right About Social Media's Lack Of Influence On Our Purchase Decisions (In Danish)

Kasper Risbjerg

Hvorfor Gallup har ret – Sociale medier har INGEN indflydelse på vores indkøb

For et par dage siden udkom Gallup med en række undersøgelsesresultater, der nok skulle kunne få enhver social media ekspert og marketings- og kommunikationsansvarlig til at ryste i bukserne. Gallup fandt frem til, at sociale medier ingen effekt har på forbrugeres købsbeslutninger. Analyseinstituttet kunne således rapportere, at hele 62% af respondenterne sagde, at sociale medier ikke har nogen indflydelse på deres køb, mens kun 5% sagde, at de i høj grad blev påvirket af Facebook, Twitter etc.

The Thing Nobody Tells You About Employees On Social Media

Kasper Risbjerg

Be warned: What I am about to tell you about Employee Advocacy programs requires courage, guts and it will be tough to swallow. So if you are not up for it, if change is not your game, stop reading and go and find some lame five-bullet-post on how to enable Employee Advocacy on social media at your company. If you are up for a dose of reality and believe in driving change, then continue reading. You owe it to your customers, yourself, but most importantly to the very people you are working with, the people you serve, to understand what is necessary if you want your employees to engage authentically on social media.
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Social Media Week 2014: Social Business Unplugged - Why most organizations fail - less tech, more leadership

Kasper Risbjerg

I had the pleasure to give a presentation with Erik Østergaard during Social Media Week 2014 in Copenhagen. We were  discussing  why most organizations fail with their social business efforts. Hint: It's down to the lack of leadership and not so much a technology question.

Here's the full presentation recorded at the session as well as the deck we used.

What Makes A Leader

Kasper Risbjerg

I have realized through my experience working at one of the biggest tech companies and social businesses in the world and consulting with other amazing organizations that many take a technology-first approach. The result from that is inevitable – failure! Social Business is less about the newest technology trend and more about getting closer to your constituencies – customers and employees. My point being that to succeed in this new consumer revolution organization should look inwards and establish an environment in which trust thrives. When you have trust and you get that trust in place throughout the organization, people are empowered and free to do great things on behalf of the brand.

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Working At The World's Biggest Startup

Kasper Risbjerg

How IBM is hacking its way into the future inspired by entrepreneurs and startups

Big corporations are taking a new approach to innovation that originates from the tech startup-scene. Think about some of the hottest and most growth aggressive startups out there like Dropbox, Evernote, Airbnb, Facebook, Spotify, Podio, Zappos (and even Motorola in its new shape). Companies coming out of nowhere and seriously threatening established businesses.

The common determinator for those successful companies is growth hacking. The idea of growth hacking is… read the rest of the post on Medium.

Influencer Engagement On Social Media

Kasper Risbjerg

A presentation I did for Advice A/S to inspire them to think of Social Business in new ways – people first and how we are digital strategy at IBM has that at its very center.

With new kinds of technology constantly emerging and changing the reality of people and businesses, we tend to focus on those and forget that they are merely enablers of experiences experienced by people.

Data Is What Your Social Employee Program Is Missing

Kasper Risbjerg

Companies are realizing that activating employees to become advocates on social networks can become a considerable competitive advantage, yet many are still very immature in their approach.

There can be no doubt that the new hot topic in the Social Business category is Employee Advocacy; the activation of employees as brand advocates on social media. Just take a glance at the agenda from this year’s big industry conference hosted by Social Media Today or at the compiled list of vendors in the market created by industry expert Chris Boudreaux. As I am sure Chris’ research will show, many of the companies offering solutions geared towards the employee advocacy space focus mainly on two aspects: content and measurement.

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How Growth Hacking Is Changing The Future Of Marketing With Google Leading The Way

Kasper Risbjerg

The launch of Project Ara by Motorola/Google shows how growth hacking is going to forever change the business model behind not just digital products, but hardware and physical products too

On Monday October 28 Motorola launched Project Ara – a free, open hardware platform for creating highly modular smartphones. Think of like sophisticated LEGO bricks that you can use to customize and build your very own smartphone, tailored to your needs for a particular day. Be it that you need an extra battery, a better camera, a gaming keyboard or something never before seen on smartphones that generally try to appeal to the masses and not the niches.

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Discussion About Social Business And Employee Advocacy Live-Streamed On Google Hangout (In Danish)

Kasper Risbjerg

Jacob Mouritzen, Social Media Consultant at Advice A/S asked me to participate in a discussion about Social Business and Employee Advocacy on Social Media. The discussion was live streamed on Google Hangout.

Thank you to the viewers, who watched this live. I know we were competing with Apple’s release of new iPads (so much for bad timing).

If you wish to see the discussion, here’s the recording.

How Do You Get Social Media Experts To Promote Your Product?

Kasper Risbjerg

Uber has the answer

First a bit of background. From Sunday Sep. 15 – Tuesday Sep. 17 Social Media Today’s big event of the year the Social Shake-Up 2013 is happening in Atlanta, GA. I have the pleasure of attending the event, which features a really capable line-up of forward thinking people and companies that is sure to drive everyone with an interest in the future of social business to the W hotel.

Now what does this has to do with Uber?

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The Digital Generation And Its Game Rules

Kasper Risbjerg

On April 16th I read a post on, Meet the First Digital Generation. Now Get Ready to Play by Their Rules and I have found myself coming back and rereading it numerous of times during the last couple of weeks. Why? Because it gives me a chance to reflect on my very own digital behavior as well as a quite unique insight into the mind of my generation. The first generation born into a world that has never not known digital life and so never had to adjust to it.

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Your Social Customer: The Times They Are A-Changin'

Kasper Risbjerg

As a famous folk singer once said: “The times they are a-changin’.” This motto inspired a whole generation to change the status quo. Those words are as true as ever in this age of Digital Darwinism, which Brian Solis defines as “the evolution of consumer behavior when society and technology evolve faster than your ability to adapt.”

This is not a post telling you what the drivers for change are or which social dynamics have caused this disruption. This is simply me encouraging you to stop for a minute and reflect upon the situation facing your company today. Digital & mobile technology…social media…empowered and connected consumers…you’ve heard it all before. But have you moved your brand in the right direction in response?

Read the full blog post at

Pure Arrogance, But Pretty Cool Answer Anyway

Kasper Risbjerg

Recently, at a public event, Bernie Meyerson was asked if IBM missed out by not building a tablet to compete with the iPad. He responded that as part of its Smarter Cities Initiative, IBM had just spent several years gathering all of the data on car transportation in Singapore; it then fed the data into a model it had built to predict the time and location of traffic jams.

“We know from history what happens in Singapore if you slow the lights down in one direction by three seconds, and how to tweak the model so the jam never happens,” he told his questioner. “And so there will be a traffic jam that never occurs because we can predict what happens 20 minutes from now, because we can take enough Big Data and crunch it, and do analytics on it. So we’re predicting the future, and changing it. And you’re asking me if I’m worried about a tablet?“

What an arrogant yet pretty cool answer to, when you think about, a silly question.

By the way, Wired Magazine recently published an article on how we get rid of spending every morning in traffic jams. Take a look at it here

Don't Let Digital Darwinism Put You Down

Kasper Risbjerg

Digital Darwinisme, et begreb opfundet af Brian Solis, opsummerer en af de største forandringsdrivers i øjeblikket, nemlig ændringen i vores forbrugeradfærd: “Digital Darwinism is the evolution of consumer behavior when Society & Technology evolve faster than your ability to adopt.” Denne ændring i forbrugeradfærd påvirker i høj grad også måden, vi agerer på i en professionel sammenhæng.

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Why Aren't We Using Our Most Valuable Marketing Asset? (in Danish)

Kasper Risbjerg


Lad mig starte med fem bullets, som jeg mener, beskriver den virkelighed, vi lever i som marketings- og kommunikationsfolk.

  • Der er en stigende kommerciel-støj
  • Forbrugerne er kritiske med deres medieforbrug. De tilvælger og fravælger bevidst medier
  • Relationship Marketing og personlige relationer er blevet vigtigere for forbrugerne
  • Arbejdsliv og privatliv konvergerer
  • Beslutninger er i stigende grad drevet og påvirket af sociale medier

Ovenstående stammer fra et interview om købsadfærd med Per Palmkvist Knudsen, CIO, JP/Politikens Hus.

Krydr så det med, at 68% af CMOs verden over ikke ved, hvordan de skal håndtere sociale medier og 65% ikke er klar til håndtere multichannel consumerism, og vi står med nogle seriøse udfordringer.

Hvad betyder det så for os? 

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What Is Digital Influence And Why Do You Need To Care? (in Danish)

Kasper Risbjerg

Hvorfor skrive om digital indflydelse?

Af den simple årsag, at vi lever en større og større del af vores liv online på sociale medier og netværk. Internettet er for alvor blevet socialt – vi skaber, deler, læser og diskuterer – alt fra verdensomspændende protester til navlepilleri. Alt den data er “social”, og hvad enten vi vil det eller ej, så bliver vores digitale footprints gemt og lagret. Det har skabt muligheden for at måle, hvordan almindelige menneskers handlinger påvirker andres adfærd – en ting som man altid har vidst fandt sted, men som ikke har været muligt at måle, før vores adfærd blev digitaliseret. Det har skabt en ny type af influencers, som tidligere var domineret af kendisser.

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Have We Misunderstood Digital Influence? (in Danish)

Kasper Risbjerg

For et par uger siden dukkede et interessant værktøj op; Status People’s Fake Follower Check. Et værktøj der eftersigende kan afgøre, om en person på Twitter har en masse fake followers.

Hvad betyder fake så?

Ja det kan enten være, fordi vedkommendes profil bliver fulgt af såkaldte Twitter Bots, eller fordi personen har købt sig til 1.000 followers for $14 – det er nemt, prøv blot at google: “buy twitter followers“.

Hvorfor vil nogen købe followers?

Svaret er simpelt; prestige, indflydelse, kært barn har mange navne. På overfladen ligner en person, der har 100.000 followers en person med masser af indflydelse, og som må have noget interessant at sige, ellers ville så mange vel ikke følge ham? – så “ham må jeg heller selv følge”.

Jeg er i dag blevet gjort opmærksom på et eksempel, hvor man kan rejse sig selv spørgsmålet, om vores syn på digital / online indflydelse ikke er forsimplet.

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